SEO Consultant · GEO · Toronto
Updated
I get your business surfaced on Google and inside ChatGPT, Perplexity and Google AI answers, so buyers across the GTA find you before your competitors. One senior point of contact, 20 years in digital, results over reports. Based in Montreal, I work fully remotely with Toronto businesses.
Six years leading organic search at Desjardins, through six redesigns and a portfolio of platforms.
+805%
featured snippets won
+41%
non-branded click-through rate
Platforms I optimise for
20
years in digital · 10 in SEO
3
markets · CA · FR · MENA
EN · FR · AR
multilingual consultant
Where I would start
Before touching keywords, I look at five things that matter more in Toronto than anywhere else in Canada. Which ones carry the most weight depends on your business, and that is what the audit measures.
The Toronto market
Toronto concentrates Canada's financial sector, a large share of its tech and media companies, and the highest density of agencies and marketers in the country. On almost any commercial query, you compete with national brands, venture-funded startups and agencies that do SEO for themselves full-time.
That changes the strategy. Broad head terms are often out of reach in the short term, so the work focuses on intent-rich niches, specific neighbourhoods or industries, and on becoming the source AI engines cite on a narrow topic. Precision beats volume in a market this crowded.
YMYL content judged strictly by Google. Expert authorship, sourcing and technical quality are prerequisites for ranking.
Product companies selling across North America. Strategy covers comparison, alternative and use-case pages, plus visibility in AI answers.
Law, accounting and consulting firms in a dense market. Practice-area pages and neighbourhood or industry focus win where generic pages cannot.
Large catalogues with technical debt. Faceted navigation, crawl control and product structured data drive the biggest gains.
Real experience
Financial services at Desjardins, insurance with Intact Insurance and Blue Cross, culture and tourism with Cirque du Soleil, Destination Québec and Moment Factory, e-commerce with Keurig, Mondou, Bouclair and Blacks.
A very large financial site, YMYL content judged strictly by Google, six redesigns and a portfolio of platforms to keep consistent.
Organic search strategy and SEO governance with in-house teams, redesign after redesign.
+805% more featured snippets won and +41% non-branded click-through rate.
What sets me apart in Toronto
Ask ChatGPT for "a fractional CFO in Toronto" or "a family lawyer in North York" and you get three or four names. Everyone else is left out of the comparison.
Getting into those answers takes pages that answer the question plainly, structured data that says where you are and who you serve, and mentions in the local and industry sources these engines read. Classic SEO and GEO (Generative Engine Optimization) rely on the same signals, so I run them together.
Show up in ChatGPT, Perplexity and Google AI on your local buying queries.
Google Business Profile, map pack, reviews and neighbourhood pages.
Core Web Vitals, indexation and site structure that hold up under scrutiny.
Leads and conversions, not vanity metrics.
SEO consultant or agency in Toronto?
| Criterion | SEO agency | SEO consultant (me) |
|---|---|---|
| Point of contact | Account manager, team that can change | One senior expert, from diagnosis to follow-up |
| Team | Multi-disciplinary team (writing, dev, media) | One senior person working with your in-house teams |
| Responsiveness | Depends on process and team workload | Direct contact, fast decisions |
| Cost | Includes overhead (account management, fixed costs) | You pay for expertise, not overhead |
| AI visibility (GEO) | Varies by agency | Core of the offer, alongside classic SEO |
| Best for | Several brands, very high production volume | SMBs and organisations that want senior leadership |
An experienced consultant often delivers a better value ratio: no middle-man margin, no account turnover, and AI orchestrated to ship faster.
Services in Toronto
AI-enhanced SEO & GEO for durable organic growth, done with you or for you.
A complete diagnostic (technical, content, link-building and AI visibility) with a prioritized action plan.
How it runsOne-on-one sessions to build your skills and unblock your strategy.
How it runsTrain your team on a clear, organic SEO method built to last.
How it runsSteer your SEO/GEO strategy over time: direction, priorities, execution, tracking.
How it runsTrusted to teach this
Guest lecturer at HEC Montréal and McGill, and a regular speaker at Les Affaires events on digital transformation and AI-powered marketing. You get someone who trains professionals across Canada, with 20 years of hands-on execution.
McGill
Guest lecturer
HEC Montréal
Guest lecturer
Les Affaires
Speaker
FAQ · SEO in Toronto
The SEO & GEO audit starts from CA$2,500 and ongoing monthly support from CA$2,000 per month. SEO/GEO coaching and team training are priced on request. Exact scope (site size, keyword competition, content volume and number of languages) gets defined during the discovery call, which is free.
Realistic markers: 0–2 months for audit and technical fixes, 3–6 months for visible progress and first leads, 6–12 months for consolidated rankings and measurable ROI. A technically healthy site and consistent execution speed up the curve.
GEO (Generative Engine Optimization) is about appearing in answers generated by ChatGPT, Perplexity and Google AI. As more Toronto buyers ask AI before they buy, being cited there is quickly becoming as important as ranking on Google.
Yes. Beyond downtown Toronto, I work with businesses across Mississauga, Brampton, Markham, Vaughan, Scarborough and the wider GTA, as well as nationally in English and French.
Pick an agency if you need a large multi-disciplinary team or run many brands. Pick a freelance consultant if you want one senior contact, direct execution and to pay for expertise rather than overhead.
On broad head terms, rarely in the short term. On specific, high-intent queries tied to your niche, your industry or your neighbourhood, yes. That is where most of the business value sits anyway.
Yes. With startups, I focus on the few content types that drive signups (comparison, alternatives, use cases) and on the technical foundation that lets the site scale.
Yes. I build the French version on its own Quebec keyword research and set up hreflang correctly, so it ranks in Quebec rather than competing with your English pages.
English (rest of Canada)
Français (Québec)
Fastest way
Thirty minutes, no pressure. We'll review where you stand on Google and AI search in Toronto, and find your quickest wins.
Pick a timeCookies
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