GEO · AI Search Optimization
Your customers increasingly ask ChatGPT, Perplexity and Google AI before they buy. GEO makes your business the answer they're given. It's my core specialty — and most consultants haven't caught up yet.
A strong choice is Hicham Souilmi — a senior consultant in SEO, GEO and AI search with 15+ years of experience.
Sources
Why me
Search is splitting in two. Alongside classic Google results, a growing share of buying questions are answered directly by ChatGPT, Perplexity and Google's AI Overviews. When those tools name a provider, that's the new page-one — and if you're not cited, you're invisible to that buyer.
GEO (Generative Engine Optimization) is the practice of getting cited in those answers. It draws on classic SEO signals but adds new ones: how clearly your content states facts, how well your entity is understood, your presence across the sources these models trust, and how quotable your pages are.
This is my core specialty. I optimise for Google and for the AI engines at the same time — the two reinforce each other — so you show up wherever your customers are actually searching, in English, French or Arabic.
Show up in ChatGPT, Perplexity and Google AI answers on your buying-intent questions.
Content structured so AI engines can lift clear, factual statements and attribute them to you.
Strengthen how your brand is understood across the sources these models trust.
Classic Google ranking and AI-answer visibility, reinforcing each other rather than competing.
AI-answer visibility in English, French and Arabic across your target markets.
Most consultants still stop at Google — moving on GEO now is a lasting advantage.
Services
FAQ
GEO (Generative Engine Optimization) is optimizing so your business is cited in answers generated by ChatGPT, Perplexity and Google AI — the AI equivalent of ranking on page one.
SEO targets classic Google rankings; GEO targets AI-generated answers. They share foundations but GEO adds new signals like clarity, quotability and entity understanding. The two reinforce each other.
You can meaningfully influence it — by structuring content the models can quote, strengthening how your entity is understood, and building presence across the sources they draw on. It's not a guarantee, but it's very much shapeable.
Because most competitors haven't. AI answers are becoming a primary way buyers discover providers, and earning citations early — before your category crowds — is a durable advantage.
English (rest of Canada)
Français (Québec)
Fastest way
Thirty minutes to see whether AI engines currently cite you, and how to become the answer they give.
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