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Methodology
An audit that only lists problems produces paralysis. Mine identifies what blocks you, then what you already own but never activate, then the order to move in.
The principle
Most SEO audits are an inventory of faults sorted by technical category. The client receives eighty pages, retains the anxiety, and executes nothing. The diagnostic quality is rarely the problem: an inventory simply doesn’t say where to start.
I work the other way round. Blockers are ranked by real severity, not by technical family. Assets already in place but unused are identified separately, because they produce results faster than anything built from scratch. And the plan is sequenced in waves, so a team can actually run it.
How it runs
What holds visibility back today
I start from buying intent, not from the site. Which queries bring a buyer ready to contact you? Who already owns them? Everything I surface is graded across three levels — critical, important, to verify — so the trade-off is obvious.
What you already own but never activate
This is the part classic audits skip, and often the one that produces the first results. A well-rated Google listing disconnected from the site, videos without transcripts, client logos sitting idle, a certification never surfaced: authority already earned and never plugged in.
The order to move in
A plan you can’t execute is worthless. I deliver a page architecture built on intent × segment × territory, cut into successive waves, with a debrief so the team understands the reasoning and not just the list.
How I read the data
The diagrams below illustrate no achieved result. They show the reasoning applied to every engagement.
Buying intent versus search volume
High volume attracts; intent converts.
Ranking the blockers
High impact at low effort comes first.
Impressions and clicks over time
Impressions rise before clicks: the first reliable signal.
Dormant assets to reconnect
The authority already exists; it just isn’t plugged in.
Markers
These markers are indicative. A technically sound site and steady execution speed up the curve; a heavy site or a stretched team slow it down.
Audit, priority technical fixes, structure and structured data. Barely visible from outside, decisive for what follows.
First-wave pages start ranking. Impressions rise before clicks — that’s normal, and it’s the first reliable signal.
Positions hold, return on investment becomes measurable, second wave in production.
What I don’t promise
No ranking can be guaranteed, by anyone. Algorithms shift, competitors move, and part of the outcome depends on no supplier at all. My commitment is to method and execution: a ranked diagnostic, an executable plan, tracking that separates what moved from what didn’t, and a clear explanation behind every recommendation.
Next step
Thirty minutes to review where you stand on Google and AI search, and see whether this method fits your context. No commitment.
Pick a time