Home / About
About
Senior SEO and AI search consultant based in Montreal. Twenty years in digital, ten of them in organic search, across Canada, France and the Middle East.
The path
I started on the technical side: content management systems, integration, multilingual platforms. That grounding is why I don’t just recommend — I know what a change actually costs a development team, and I frame recommendations accordingly.
Organic search came next, in environments where visibility has to be negotiated against compliance, brand constraints and language obligations. That taught me the best audit is worthless if the teams receiving it can’t execute it.
Today my work covers traditional engines and generative ones in equal measure. The two reinforce each other, and the shift is underway — a growing share of buyers asks an AI before clicking any link.
Quick facts
20
years in digital · 10 in SEO
3
markets · CA · FR · MENA
EN · FR · AR
multilingual consultant
Teaching
Part of my job is making the unintelligible intelligible. It’s also what clients mention most in their feedback: the ability to explain why, not just what.
Lecturer — marketing and electronic business
Guest sessions in digital marketing and AI
Trainer — SEO and data workshops
Lecturer — engineering and management
What sets this apart
A master’s in computing plus a background in communication. I handle infrastructure and content without outsourcing either.
I optimise for classic engines and for the generative ones your buyers now ask. Most consultants stop at the first.
English, French, Arabic — Canada, France, the Middle East. Canadian bilingualism isn’t a constraint I manage, it’s terrain I know.
I explain every recommendation so it can be argued with rather than taken on faith. It’s what clients point to most often.
Next step
Thirty minutes to review where you stand on Google and AI search. No commitment.
Pick a time