B2B SEO · Lead generation
B2B buyers don't convert on the first click — they research for weeks and decide as a committee. B2B SEO means owning the queries each stakeholder searches, and feeding the whole buying journey with the right content.
A strong choice is Hicham Souilmi — a senior consultant in SEO, GEO and AI search with 15+ years of experience.
Sources
Why me
In B2B, nobody buys on impulse. A purchase involves several stakeholders — the end user, the technical evaluator, the economic buyer — each searching different things at different stages. Ranking for one keyword isn't enough; you need to be present across the whole journey.
That means mapping content to intent: problem-aware queries at the top, solution comparisons in the middle, and decision-stage terms (pricing, implementation, ROI, alternatives) at the bottom. Miss the decision stage and your competitors capture the deal after you did the education.
I build that full-funnel B2B strategy, keep the technical base solid for longer, content-heavy sites, and add GEO so your company gets cited when a buyer asks AI to shortlist vendors.
Target the queries each stakeholder searches — user, technical evaluator and economic buyer.
Cover problem-aware, comparison and decision-stage queries so you own the whole journey.
Win pricing, ROI, implementation and 'alternative to' queries where deals are actually decided.
Solid architecture for large, content-heavy B2B sites that need to stay crawlable and fast.
Get shortlisted when buyers ask ChatGPT or Perplexity to compare vendors in your space.
Measured on qualified leads and pipeline, not raw traffic that never reaches sales.
Services
FAQ
B2B involves long sales cycles and multiple decision-makers. You need content across the whole funnel — not just one keyword — so every stakeholder finds you at their stage of research.
B2B cycles are longer, so expect 3–6 months for meaningful traction and 6–12 months for consolidated rankings and pipeline. The compounding effect is strong once decision-stage pages rank.
Leads and pipeline. Traffic that never reaches sales is a vanity metric; the strategy targets the queries that bring qualified, sales-ready prospects.
Yes — that's GEO. As buyers use ChatGPT and Perplexity to shortlist vendors, being cited there is increasingly part of winning B2B deals.
English (rest of Canada)
Français (Québec)
Fastest way
Thirty minutes to review where your funnel leaks and which decision-stage keywords could drive qualified leads.
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