If AI can't find you, your customers can't either.

Four strands: the site's technical health, content measured against real buying intent, the link profile, and whether generative engines identify you as an entity at all. You leave with a page plan sequenced in waves, ranked between what blocks you, what pays off quickly and what needs verifying, plus a live debrief.

SEO is about a position in a list: you're third, someone may click. GEO is about a citation: the model composes an answer and names three sources, or it doesn't name you. There is no second page. What makes you citable — clean structure, a declared entity, corroboration elsewhere on the web — also strengthens your Google position. Same work, carried further.

From CA$2,000 for the audit, and from CA$1,500 per month for ongoing support. Scope depends on site size, keyword competition, content volume and how many languages you operate in. Bilingual work is included, not billed as an extra.

Three outcomes, and I say so upfront. Either your team executes the plan alone — it's built for that, and I stay available to arbitrate. Or we move to monthly support and I steer. Or the audit shows SEO isn't your real priority, and I tell you. An audit that mechanically leads to a contract isn't an audit.

Yes, and it changes the work rather than duplicating it. A French page that is a translation of an English one rarely ranks: the queries differ, the competition differs, and Google treats them as separate markets. I build each language against its own keyword set, with hreflang wired correctly so the two versions reinforce each other instead of competing.

Two search markets sit inside one country, and most tools default to US data that misrepresents both. Volumes in Quebec are smaller but far less contested, and buying language shifts between provinces. On the AI side, models often answer Canadian queries with American sources — which is exactly the gap a properly declared local entity closes.

AEO targets answer engines that return a single extracted response. GEO targets generative models that compose an answer from several sources and decide which to name. The overlap is large, but the work diverges: AEO rewards clean extractable structure, GEO rewards being a recognised entity with corroboration elsewhere on the web.

Six years running organic search at Desjardins, across six site redesigns and a portfolio of platforms, then agency work on Intact Insurance, Croix-Bleue, Cirque du Soleil, Destination Québec, Moment Factory and CAA, plus e-commerce for Keurig, Mondou/Ren's Pet, Bouclair and Blacks, and now search and AI visibility for a national public broadcaster. Large-site work is governance as much as SEO: getting requirements into someone else's production workflow is the actual job.