Senior SEO & AI Search Consultant · Canada

If AI can't find you, your customers can't either.

I get your business cited by Google and AI (ChatGPT, Perplexity, Google AI) so buyers choose you first.

15+ years experience Canada · France · MENA Speaker · Les Affaires, McGill, HEC
Hicham Souilmi, consultant SEO & AI Search

EN · FR · AR

Multilingual consultant

20+

Clients served

10+

Years in SEO

3

Markets (CA/FR/MENA)

+120%

Avg. organic growth

Services

AI-enhanced SEO services for organic growth

SEO & GEO Audit

A complete diagnostic — technical, content, link-building and AI visibility — delivered with a prioritized, ready-to-act plan.

SEO Coaching

One-on-one sessions to build your skills, unblock your strategy and make progress on what truly matters.

SEO Training

Train your team (or yourself) with a clear, organic SEO method built to last.

Ongoing Support

Steer your SEO/GEO strategy over time: direction, priorities, execution and results tracking, month after month.

Featured Projects

AI-driven results for SEO success

AI Search Optimization

Implemented AI-powered search algorithms to improve organic traffic by 78% for an e-commerce platform.

Technical SEO Audit

Comprehensive technical SEO audit that identified 127 optimization opportunities for a SaaS company.

Content Strategy

Developed an AI-enhanced content strategy that increased conversions by 42% for a financial services client.

Skills & Expertise

AI-powered SEO expertise for digital growth

SEO

E-commerce SEO

Analytics & Tracking

Search Engines

Dashboard

Quick Facts

  • 15+ years experience
  • International expertise
  • MSc in Computing Science
  • Featured speaker
  • Multilingual (EN/FR/AR)

About Me

I'm a Senior SEO & Digital Strategy Consultant with over 15 years of international experience (Canada, France, MENA), helping companies boost organic growth through data-driven, AI-enhanced, and UX-centric strategies.

My expertise lies in Technical SEO, Advanced Web Analytics, and Content Strategy powered by AI and LLMs. I specialize in turning complex data into actionable insights that improve visibility, engagement, and conversions.

With a multicultural background (Canadian/Moroccan/French) and an MSc in Computing Science plus dual BAs in Communication & History, I bring both strategic vision and hands-on execution.

Speaker and Trainer for Marketing and Technology Professionals | Featured at Les Affaires, McGill University

AI Search Optimization: Driving organic growth through AI-enhanced SEO

Conferences & Coaching

Sharing AI SEO insights at industry events

Hicham Souilmi speaking at conference

Featured Speaker

Regular speaker at Les Affaires conferences and business events, sharing insights on digital transformation and AI-powered marketing strategies.

University Lecturer

Guest lecturer at HEC Montréal and other universities, teaching digital marketing strategies and AI applications in business to MBA students and executives.

Testimonials

Client success stories in AI-powered SEO

Hosni Zaouali

Hosni Zaouali

CEO of Tech Adaptika and Voila Learning Consultant at Stanford University

"The first time I was introduced to Mr. Hicham Souilmi, I was touched by his kindness and diplomatic approach to every business challenge. Not long after, he worked on different projects for my company, and I discovered a very hard worker whose only obsession was client satisfaction. At first, one might think his dedication was just about getting more projects. But I quickly understood that Mr. Hicham was less interested in additional work than in leaving every job, every company, every project with the best version of himself."

Allison Lawrence

Allison Lawrence

1st Degree Connection - Strategic Communications Officer, MMIWG Team

"Hicham is an absolute pleasure to work with! In addition to having a helpful and friendly demeanour, his passion for marketing shines through, as he is always happy to share his vast knowledge of cutting-edge social media and communications platforms and strategies. For the past year, he has done an excellent job managing our website, www.astral.com/hgf, and we hope to continue working with him well into the future!"

Get In Touch

Let's discuss your AI SEO strategy

Contact Information

Canada

Connect With Me on Social Media

Frequently Asked Questions

AI Search & LLM SEO FAQs

A full assessment of your site's technical health, content, link profile and presence inside generative AI tools — delivered with a priority-ranked action plan.

SEO works on your ranking in classic Google results, while GEO works on how often you appear in answers generated by ChatGPT, Perplexity or Google's AI. The two reinforce each other.

It depends on the goal: a one-off audit takes a few weeks, while an ongoing strategic engagement runs over several months.

Yes, from solo operators to established companies. The only requirement is a commitment to building lasting visibility rather than a quick, one-off win.

No. Coaching gives you or your team the method and guidance to run SEO in-house, with a clear structure to follow.

I cover all three SEO pillars — technical, content and link-building — as well as visibility inside generative AI tools.

Thirty minutes to review where you stand and figure out whether — and how — I can help. No commitment.

Yes. In-house SEO training is one of my services, either alongside an engagement or as a standalone offer.

Book a Session

Book a free consultation or SEO strategy session directly in my calendar.

Get AI-powered SEO insights in your calendar

Why Book a Session?

  • Personalized SEO strategy consultation
  • Quick audit of your current SEO performance
  • Actionable recommendations
  • No obligation, no pressure

Schedule Now

Select a time that works for you

Let's Talk