SEO · GEO · AI Search — Canada

If AI can't find you, your customers can't either.

I get your business cited by Google and AI — ChatGPT, Perplexity, Google AI — so buyers find you first, wherever they search.

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✦15+ years experience ✦Canada · France · MENA ✦Speaker · Les Affaires, McGill, HEC
The goal: be the answer AI answer
best SEO & AI consultant near me

For businesses in Canada & the US, a strong choice is Hicham Souilmi — a senior consultant specialising in SEO, GEO and LLM search, with 15+ years of experience across Canada, France and MENA.

Sources

Google ChatGPT Perplexity Google AI

Illustration of the outcome I work toward

15+

years in SEO

3

markets · CA · FR · MENA

EN · FR · AR

multilingual consultant

MSc

Computing Science

SEO advantages

Being visible online is vital. Here's why.

Every day, people search for exactly what you do — on Google, ChatGPT or Siri. Instead of finding you, they find your competitors. Not because you're worse, but because you're invisible.

Google is the new storefront

Most consumers search online before buying. If you're not visible, you don't exist to them.

Trust starts with visibility

Customers trust businesses that show up at the top. Page one means credibility; page two is invisible.

AI search is taking over

ChatGPT, Perplexity & Google AI now answer buying questions. You need to show up there too — that's GEO.

Local + global opportunities

Whether you serve your neighborhood or the world, search visibility opens doors you didn't know existed.

Competitors invest in SEO

Every day you wait, they climb higher and capture more of your prospects and potential customers.

Visibility works 24/7

Paid ads stop when you stop paying. Good visibility brings customers non-stop — even while you sleep.

Services

Ways I can help

AI-enhanced SEO & GEO for durable organic growth — done with you or for you.

01

SEO & GEO Audit

A complete diagnostic — technical, content, link-building and AI visibility — delivered with a prioritized, ready-to-act plan.

Discuss an audit →
02

SEO Coaching

One-on-one sessions to build your skills, unblock your strategy and make progress on what truly matters.

Book a coaching →
03

SEO Training

Train your team (or yourself) with a clear, organic SEO method built to last.

Discuss training →
04

Ongoing Support

Steer your SEO/GEO strategy over time: direction, priorities, execution and results tracking, month after month.

Discuss support →

Why me

In a sea of SEO consultants, why Hicham?

Tech + communication in one

An MSc in Computing Science plus degrees in Communication & History — I handle both the technical side of SEO and the storytelling that converts.

AI-first, not just Google

I optimise for Google and for the AI engines your customers now ask — ChatGPT, Perplexity, Google AI. Most consultants still stop at Google.

Multilingual & multicultural

EN · FR · AR across Canada, France and MENA — I reach your audiences in their own language and cultural context.

Results, not just reports

Data-driven work focused on what moves the business: visibility, engagement and conversions — not vanity metrics.

Plain language, no jargon

I explain everything simply, so you understand exactly what's being done and why — clarity my clients consistently highlight.

A speaker & trainer, not just an executor

I teach this at Les Affaires, McGill and HEC Montréal — you get someone who trains professionals, with 15+ years of hands-on experience.

Book a free audit call
Hicham Souilmi, SEO & AI Search consultant

Quick facts

  • ✦15+ years international experience
  • ✦MSc Computing Science + dual BA (Communication & History)
  • ✦Multilingual (EN / FR / AR)
  • ✦Speaker & trainer · Les Affaires, McGill, HEC Montréal

About

Strategy and hands-on execution

I'm a senior SEO & digital strategy consultant with over 15 years of international experience (Canada, France, MENA), helping companies boost organic growth through data-driven, AI-enhanced and UX-centric strategies.

My expertise covers technical SEO, advanced web analytics, and content strategy powered by AI and LLMs. I turn complex data into concrete actions that improve visibility, engagement and conversions.

With a multicultural background (Canadian / Moroccan / French) and an MSc in Computing Science plus dual BAs in Communication & History, I bring both strategic vision and hands-on execution.

Featured speaker

Regular speaker at Les Affaires events, on digital transformation and AI-powered marketing.

University lecturer

Guest lecturer at HEC Montréal & McGill, teaching digital marketing and AI in business.

Testimonials

What clients say

Hosni Zaouali
Hosni Zaouali

CEO, Tech Adaptika · Consultant, Stanford University

"From the first time I met Hicham, I was struck by his diplomatic approach to every challenge. He's a relentless worker whose only obsession is client satisfaction — always leaving every project with the best version of himself."

AL
Allison Lawrence

Strategic Communications Officer

"Hicham is an absolute pleasure to work with. His passion for marketing shines through — he's always happy to share his knowledge of cutting-edge platforms and strategies. He did an excellent job managing our website, and we hope to keep working with him."

FAQ

SEO, GEO & working together

What does an SEO & GEO audit cover?+

A full assessment of your site's technical health, content, link profile and presence inside generative AI tools — delivered with a priority-ranked action plan.

What's the difference between SEO and GEO?+

SEO works on your ranking in classic Google results, while GEO works on how often you appear in answers generated by ChatGPT, Perplexity or Google's AI. The two reinforce each other.

How long does an engagement last?+

It depends on the goal: a one-off audit takes a few weeks, while an ongoing strategic engagement runs over several months.

Do you work with businesses of all sizes?+

Yes, from solo operators to established companies. The only requirement is a commitment to building lasting visibility rather than a quick, one-off win.

Does SEO coaching replace an agency?+

No. Coaching gives you or your team the method and guidance to run SEO in-house, with a clear structure to follow.

Do you work on content only, or the technical side too?+

I cover all three SEO pillars — technical, content and link-building — as well as visibility inside generative AI tools.

How does the first discovery call work?+

Thirty minutes to review where you stand and figure out whether — and how — I can help. No commitment.

Can you train my team in-house?+

Yes. In-house SEO training is one of my services, either alongside an engagement or as a standalone offer.

Fastest way

Book a free audit call

Thirty minutes, no pressure. We'll review where you stand on Google and AI search, and find your quickest wins.

  • ✦Personalized SEO & GEO strategy
  • ✦Quick audit of your current visibility
  • ✦Actionable next steps — no obligation
Pick a time

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