---
import Base from '../layouts/Base.astro';
import { coaching } from '../data/offers';

const BOOK = 'https://tidycal.com/bookhichamsouilmi/virtual-coffee';
const url = 'https://www.hichamsouilmi.com/seo-geo-coaching.html';
const faq = [
  ['How is coaching different from training?', 'Coaching is one-on-one and built around your questions and your site. The team training day follows a program we agree on beforehand and is meant for a group of up to six people.'],
  ['Can a beginner book a session?', 'Yes. We start from your level. Beginners usually get the most out of the 3-hour pack, which leaves time to practise between the two sessions.'],
  ['Do sessions happen online or in person?', 'Online by video call, anywhere in Canada. In-person sessions are possible in Montreal, mainly for the team training day.'],
  ['In which language?', 'English or French, as you prefer. Arabic is also possible.'],
  ['What if I would rather have the work done for me?', 'Then coaching is not the right format. The SEO and GEO audit or ongoing monthly support are built for that.'],
];
const schema = {
  '@context': 'https://schema.org',
  '@graph': [
    {
      '@type': 'Service',
      '@id': `${url}#service`,
      name: 'SEO and GEO coaching and team training',
      serviceType: 'SEO coaching',
      url,
      inLanguage: 'en',
      provider: { '@id': 'https://www.hichamsouilmi.com/#person' },
      areaServed: { '@type': 'Country', name: 'Canada' },
      offers: coaching.map((o) => ({
        '@type': 'Offer',
        name: o.en.name,
        description: o.en.short,
        url: `${url}#formats`
      })),
    },
    {
      '@type': 'BreadcrumbList',
      itemListElement: [
        { '@type': 'ListItem', position: 1, name: 'Home', item: 'https://www.hichamsouilmi.com/' },
        { '@type': 'ListItem', position: 2, name: 'Services', item: 'https://www.hichamsouilmi.com/services.html' },
        { '@type': 'ListItem', position: 3, name: 'SEO and GEO coaching', item: url },
      ],
    },
    {
      '@type': 'FAQPage',
      mainEntity: faq.map(([q, a]) => ({ '@type': 'Question', name: q, acceptedAnswer: { '@type': 'Answer', text: a } })),
    },
  ],
};
---
<Base
  lang="en"
  title="SEO & GEO Coaching and Team Training | Hicham Souilmi"
  description="One-on-one SEO and GEO coaching, a 3-hour pack or a training day for your team. We work on your own site and you leave with a clear action plan."
  path="seo-geo-coaching.html"
  imageAlt="Hicham Souilmi, SEO and AI search consultant, beside the line: if AI can't find you, your customers can't either."
  styles={["pages.css", "viz-card.css", "paliers.css"]}
  schema={schema}
>
<section class="pt-32 pb-16">
 <div class="max-w-7xl mx-auto px-4 sm:px-6 lg:px-8">
  <nav aria-label="Breadcrumb" class="mono text-xs text-white/40 mb-6"><a class="hover:text-white" href="index.html">Home</a> · <a class="hover:text-white" href="services.html">Services</a> · <span>Coaching</span></nav>
  <p class="eyebrow mb-4">Coaching and training</p>
  <h1 class="display text-4xl sm:text-5xl font-bold mb-5">SEO and GEO coaching,<span class="block grad mt-2">on your own site.</span></h1>
  <p class="text-white/70 leading-relaxed text-lg max-w-3xl">You do the work, I show you how. We work on your real pages, your Search Console and your AI visibility, so you can run your SEO and GEO without depending on an agency.</p>
  <div class="flex flex-wrap gap-3 mt-8">
   <a class="btn btn-primary" href={BOOK} rel="noopener" target="_blank">Book a coaching call</a>
   <a class="btn btn-ghost" href="#formats">See the formats</a>
  </div>
 </div>
</section>

<section class="py-14 border-t border-white/5" id="formats">
 <div class="max-w-7xl mx-auto px-4 sm:px-6 lg:px-8">
  <h2 class="display text-3xl font-bold mb-8">Three formats</h2>
  <div class="paliers">
   {coaching.map((o) => (
    <div class="palier">
     <span class="palier-tag">{o.en.tag}</span>
     <p class="palier-prix">{o.price.en}</p>
     <h3>{o.en.name}</h3>
     <ul>{o.en.points.map((p) => <li>{p}</li>)}</ul>
     <a class="btn btn-primary" href={BOOK} rel="noopener" target="_blank">{o.en.cta}</a>
    </div>
   ))}
  </div>
  <p class="text-white/50 text-sm mt-6 max-w-3xl">Pricing depends on your goal and the size of the group. A free 30-minute call is enough to give you a firm quote.</p>
 </div>
</section>

<section class="py-14 border-t border-white/5">
 <div class="max-w-7xl mx-auto px-4 sm:px-6 lg:px-8">
  <h2 class="display text-3xl font-bold mb-8">Included in every format</h2>
  <div class="grille-inc">
   <div class="bloc-inc"><h3>Your site, live</h3><p>We share the screen and work on your pages, your Search Console and your analytics. I explain each decision so you can repeat it alone.</p></div>
   <div class="bloc-inc"><h3>A written action plan</h3><p>After each session you get the priorities we agreed on, in order, with the next steps for you or your team.</p></div>
   <div class="bloc-inc"><h3>Follow-up by email</h3><p>Two weeks of email follow-up to answer the questions that come up once you start applying the plan.</p></div>
  </div>
 </div>
</section>

<section class="py-20 border-t border-white/5">
 <div class="max-w-7xl mx-auto px-4 sm:px-6 lg:px-8">
  <div class="max-w-2xl mb-10"><p class="eyebrow mb-4">Topics</p><h2 class="display text-3xl sm:text-4xl font-bold">What we can work on</h2></div>
  <div class="grid sm:grid-cols-2 lg:grid-cols-3 gap-5">
   <div class="card p-6"><h3 class="display font-semibold text-lg mb-2">Technical SEO</h3><p class="text-sm text-white/60 leading-relaxed">Indexing, crawl, Core Web Vitals and the errors that hold a site back in Search Console.</p></div>
   <div class="card p-6"><h3 class="display font-semibold text-lg mb-2">Keywords and intent</h3><p class="text-sm text-white/60 leading-relaxed">Finding the queries that bring buyers, then deciding which page answers which one.</p></div>
   <div class="card p-6"><h3 class="display font-semibold text-lg mb-2">GEO and AI visibility</h3><p class="text-sm text-white/60 leading-relaxed">How ChatGPT, Perplexity and Google AI pick their sources, and what makes your business citable.</p></div>
   <div class="card p-6"><h3 class="display font-semibold text-lg mb-2">Structured data</h3><p class="text-sm text-white/60 leading-relaxed">Schema.org for your organization, services, FAQ and local pages, tested and validated.</p></div>
   <div class="card p-6"><h3 class="display font-semibold text-lg mb-2">Bilingual SEO</h3><p class="text-sm text-white/60 leading-relaxed">French and English pages that each rank on their own, with hreflang set up properly.</p></div>
   <div class="card p-6"><h3 class="display font-semibold text-lg mb-2">Measurement and AI tools</h3><p class="text-sm text-white/60 leading-relaxed">Search Console and GA4 reports you will actually use, and AI tools that save time on routine SEO tasks.</p></div>
  </div>
 </div>
</section>

<section class="py-20 border-t border-white/5">
 <div class="max-w-7xl mx-auto px-4 sm:px-6 lg:px-8">
  <div class="max-w-2xl mb-10"><p class="eyebrow mb-4">How it runs</p><h2 class="display text-3xl sm:text-4xl font-bold">Before, during, after</h2></div>
  <div class="grid lg:grid-cols-3 gap-5">
   <div class="m-step"><span class="m-num">01</span><h3 class="display text-2xl font-semibold mt-2 mb-1">Before</h3><p class="text-white/65 leading-relaxed text-[15px]">A short call to set the goal. You share access to your site, Search Console and analytics, and I prepare a session plan.</p></div>
   <div class="m-step"><span class="m-num">02</span><h3 class="display text-2xl font-semibold mt-2 mb-1">During</h3><p class="text-white/65 leading-relaxed text-[15px]">We work on screen. I show, you do, and every choice is explained so you understand the reasoning, not only the steps.</p></div>
   <div class="m-step"><span class="m-num">03</span><h3 class="display text-2xl font-semibold mt-2 mb-1">After</h3><p class="text-white/65 leading-relaxed text-[15px]">You receive the action plan and keep two weeks of email follow-up while you put it into practice.</p></div>
  </div>
 </div>
</section>

<section class="py-14 border-t border-white/5">
 <div class="max-w-7xl mx-auto px-4 sm:px-6 lg:px-8 grid md:grid-cols-2 gap-5">
  <div class="card p-7"><h2 class="display text-2xl font-bold mb-4">A good fit if you</h2><ul class="m-list"><li>run marketing and want your team to handle SEO on its own</li><li>already work in SEO and want to add GEO and AI search</li><li>are a business owner who wants to stop depending on an agency</li></ul></div>
  <div class="card p-7"><h2 class="display text-2xl font-bold mb-4">Not the right format if you</h2><ul class="m-list"><li>want someone to do the work for you: see the <a class="link-v" href="services.html">audit and ongoing support</a></li><li>do not have a live website yet</li></ul></div>
 </div>
</section>

<section class="py-14 border-t border-white/5">
 <div class="max-w-7xl mx-auto px-4 sm:px-6 lg:px-8">
  <h2 class="display text-3xl font-bold mb-8">Coaching questions</h2>
  <div class="card overflow-hidden max-w-3xl">
   {faq.map(([q, a]) => (
    <details class="faq-item px-6"><summary class="flex justify-between items-center gap-4 py-5 text-lg font-medium"><span>{q}</span><span class="faq-icon text-2xl leading-none">+</span></summary><p class="text-white/60 leading-relaxed pb-5 -mt-1">{a}</p></details>
   ))}
  </div>
 </div>
</section>

<section class="py-16 border-t border-white/5">
 <div class="max-w-7xl mx-auto px-4 sm:px-6 lg:px-8">
  <div class="card p-8 sm:p-12 text-center max-w-3xl mx-auto">
   <h2 class="display text-3xl font-bold mb-3">Not sure which format fits?</h2>
   <p class="text-white/65 mb-7 max-w-xl mx-auto">A free 30-minute call is enough to set the goal and pick the right format.</p>
   <a class="btn btn-primary" href={BOOK} rel="noopener" target="_blank">Book a free call</a>
  </div>
 </div>
</section>
</Base>