--- import BuiltWith from '../components/BuiltWith.astro'; // Article / index du blogue : page HTML complète (gabarit de blogue distinct, css/blog-redesign.css). --- SEO & AI Search Blog: Field Notes | Hicham Souilmi
Hicham Souilmi

Field notes on being found by search, and by the machines that answer it

What I see running SEO and AI visibility for high-volume bilingual sites in Canada and Europe. Test protocols you can rerun, fixes you can ship this week, and the numbers behind both.

Read the latest Book a call

Latest

One long piece a month, each built on a test you can reproduce yourself.

A citation list showing four American .com sources above a greyed-out Canadian .ca domain marked ‘not resolved’.

GEO / AI search 18 min read

Why ChatGPT cites American sources for Canadian queries

Ask a generative engine to recommend a supplier in Montréal or Toronto and look at what it names. Most of the time the sources are American. The usual suspects, bias and content quality, aren’t the cause. What matters is whether a model can resolve you as a Canadian entity at all. This article covers the test, the four mechanisms behind it, the schema that fixes the readable part, and the corroboration work that fixes the rest.

Read the article Also in français

Who’s writing this

In digital
20 years
In SEO
10 years
Working languages
FR · EN
Markets served
Canada · US · EU

Want to know where you stand?

Thirty minutes to look at your visibility on Google and inside AI answers, and leave with your actual priorities. No commitment.

Book a call