Author
Hicham Souilmi
SEO & AI search (GEO) consultant · Montreal
Hicham Souilmi has spent 20 years in digital, 10 of them in organic search. He ran SEO in-house at Desjardins for six years and now works on search and AI visibility for a national public broadcaster, alongside consulting for businesses in Canada and the US.
He writes here once a month about what he has actually tested on high-volume bilingual sites: how generative engines decide whom to cite, why Canadian businesses lose to American sources, and the markup and corroboration work that fixes it. He teaches at HEC Montréal, McGill and Les Affaires.
Articles by Hicham Souilmi
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Why ChatGPT cites American sources for Canadian queries
Ask a generative engine to recommend a supplier in Montréal or Toronto, then look at what it names: most of the time, American sources. The real question is whether a model can resolve you as a Canadian entity. The test, the four mechanisms and the fix.
Read the article · Also in French
